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I believe in the power of words, images, and lived experiences on one’s own skin to tell authentic stories, move emotions, and create real connections.
As a Travel Blogger and Travel Visual Merchandiser, I put at the service of brands, hospitality structures, and companies in the travel industry my creative eye, my ability to listen deeply, my unique voice, and a mix of skills built over more than 20 years of field experience.

My approach also comes from the way I travel: I love road trips, art, sleeping in cozy B&Bs, treating myself to a few special nights in unique hotels, and choosing Airbnb and apartment that make me feel like a local. I like immersing myself in traditional cuisine, letting myself be influenced by the cultures I encounter, by the people, the places, and the emotions that every experience brings with it, and then transforming them into authentic storytelling.

Through words, images, and visual merchandising, I accompany realities that want to inspire and leave a mark, with communication that combines strategy, empathy, and a touch of magic.
To tell stories that make, in those who read them, the desire to live them arise.

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I offer personalized consulting to tell, through words, images, and vision, your unique story and the value you can bring to your clients.

I work with:

• Hospitality structures that want to be chosen through engaging words, images, and storytelling (B&Bs, Airbnb, hotels, etc.);
• Businesses that offer experiences and wish to be told in an emotional, authentic, and inspirational way (wine cellars, guided tours, museums, sports experiences, amusement parks, zoos supported by research and environmental care projects, etc.);
• Female-oriented travel brands, created to accompany women on journeys of discovery, freedom, and personal growth (accessories, clothing, guides, travel brands, etc.);
• Brands linked to empowerment, self-love, and female wellbeing, with which I share vision, sensitivity, and mission (yoga and fitness brands, pleasure brands, beauty brands, etc.).

Are you interested in proposing a Travel Blogging project to me?
Send me a mail at: felicitasumisura@lisamerzi.it

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Services

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Travel storytelling

I believe in the transformative value of experiences lived outside our comfort zone, but also in travel choices that allow us to take care of ourselves and our relationships, with a mindful focus on self-love, on the care of mind–body–soul, on the conscious choice to take time to listen to ourselves and to deeply get to know ourselves.

For this reason, I share on my blog and social profiles destinations, experiences, brands, and hospitality structures that place the person and their potential for growth and self-care at the center, reaching an italian community with a strong focus on transformative travel and women’s travel.

In addition, I bring my experience as an authentic traveler, lover of road trips, cozy atmospheres, local flavors, and stories to be shared, telling each story starting from how I personally lived it, in order to spark in those who read it the desire to say: I also want to experience this.

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Authentic and strategic content for your brand

I help you give voice to your identity.

I create promotional articles, blog texts, website copy, brochure content, experience sheets, and accommodation descriptions, designed to tell your project in an authentic, coherent, and engaging way so that it truly speaks to your audience. I complement them with evocative images capable of truly expressing your uniqueness.

I produce photos, videos, and written and visual storytelling aligned with your identity, to communicate experiences, products, and structures in a real and engaging way, and to promote your structure/brand or service on social media. I optimize your Instagram and Facebook profiles and, upon request, I can also manage them directly by creating a tailor-made editorial plan for you.

Terme Dobrna – Boutique Hotel Dobrna Leggi l’articolo

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Tour Vacanze nel Deserto Marocco Leggi l’articolo

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Travel Visual Merchandising

As a traveler, I believe every stay should be a unique experience that goes beyond simply “sleeping.” For this reason, I offer specialized consulting designed to transform your space into a welcoming, functional destination aligned with the identity you want to communicate to your guests. Every holiday rental, B&B, or hospitality structure has its own story to tell, and my goal is to bring this story to light, enhancing the experience you can offer at its best.

Thanks to my over fifteen years of experience as a Visual Merchandiser, I help you enhance your property’s spaces, both aesthetically and functionally, to express its identity and shape your vision, creating an unforgettable experience for your guests, who will feel truly at home, but with that “something extra” that makes the difference.

In addition, thanks to my experience as a traveler, I optimize the experience your guests will have during their stay, guiding you in introducing elements, services, and spatial adjustments, always taking travelers’ needs into account. In this way, we minimize potential complaints and increase positive reviews.

LuLu Locazioni Turistiche Verona – Dimora Arte e Vino

Lisa was truly wonderful! With her professionalism, she helped me enhance my property by giving me advice on furnishings, display, layout, and small adjustments that improved it in many ways. Thanks to her home staging suggestions, as well as photos and reels, my property gained a lot of visibility and popularity, and I significantly increased my clients, including improving my positioning on Google and social media. If I were to open other businesses, I would definitely turn to her and her great professionalism again.
Lucia – LuLu Locazioni Turistiche

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Are you interested in proposing a Travel Blogging project to me?
Send me a mail at: felicitasumisura@lisamerzi.it